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Marshall Comins

Founder & CEO, H5 Strategies




Marshall Comins is the founder and CEO of H5 Strategies.

Marshall has directed strategic communications campaigns and provided media and policy advice to high-profile political, government and corporate clients in Central and Eastern Europe, Eurasia, the United States and Sub-Saharan Africa. A new media specialist, he has developed innovative digital tools for clients in a host of languages and locations across Europe and Africa, from news platforms to mobile apps. Marshall’s communications specialties include crisis management, reputation management, media relations, government relations and digital communications campaigns. His clients have included government, business, media, technology, entertainment and sports figures. Marshall has arranged coverage of his clients in international media such as CNN, BBC, New York Times, Wall Street Journal, Forbes and USA Today, and in regional media, including Voice of America (Nigeria), Handelsblatt (Germany), AllAfrica.com (Pan-Africa), Forbes Russia, Vedomosti and Kommersant (Russia). Marshall’s experience in the energy industry is significant and includes creating and executing a communications campaign for Russia’s first large-scale waste-oil refinery project. He has also worked with one of Ukraine’s largest natural gas companies and helped two Eurasian diversified energy giants develop and implement multiyear media strategies targeted at the domestic audience and international market. He currently serves as a senior advisor for global affairs at Global Petroleum Group. Always up for a challenge, Marshall frequently seeks out non-profile projects. One such initiative included managing the career transition of a UFC legend and former American mixed-martial-artist from the ring to politics in Russia. The project ran for 1.5 years and proved enormously successful in that country, regionally and across the world. The client became an integral part of Russia’s media and political scene and more visible than perhaps any other foreigner in domestic politics since the country’s independence in 1991, leading processions with key figures on Red Square and rising to the status of a national superstar. The campaign was covered in-depth by both local and regional media, as well as top-tier international publications. A core part of Marshall’s appeal as a media strategist is that he has knowledge of and experience in communications in Eastern Europe and Sub-Saharan Africa, as well as traditional Western markets. Western clients seek his thoughts about strategies in Eastern Europe and Africa, while regional clients ask for his guidance on communications at home and abroad. While working with one such client, an oil shipping magnate and former governor in Nigeria, Marshall supported an editorial team to launch the country’s most popular broadsheet and forged for it a partnership with one of the world’s most respected newspapers. Marshall has spent over 15 years in Eastern Europe. In 2014, he was selected as a member of the Euro-Atlantic Security Initiative Next Generation Leaders Network at the Carnegie Endowment for International Peace in Washington, D.C., which unites future leaders in the transatlantic space. He also served as a senior strategy advisor to the Ambassador of Zimbabwe in Russia, and was appointed the deputy chairman of the Supervisory Board of the Russian Softball Federation. He was also recently selected as the executive director of global communications and affairs of the Romanian Baseball Federation.

Marshall helped found the political consulting firm Washington East West Political Strategies in the U.S. capital. He is a partner and the executive vice president of global affairs at Stone Strategic Solutions, an international defense technologies company. He has a master’s degree in international relations (with a concentration in strategic studies) and international economics from the Johns Hopkins University’s School of Advanced International Studies (SAIS).

Marshall Comins is the founder and CEO of H5 Strategies.

Marshall has directed strategic communications campaigns and provided media and policy advice to high-profile political, government and corporate clients in Central and Eastern Europe, Eurasia, the United States and Sub-Saharan Africa.

A new media specialist, he has developed innovative digital tools for clients in a host of languages and locations across Europe and Africa, from news platforms to mobile apps.

Marshall’s communications specialties include crisis management, reputation management, media relations, government relations and digital communications campaigns. His clients have included government, business, media, technology, entertainment and sports figures. Marshall has arranged coverage of his clients in international media such as CNN, BBC, New York Times, Wall Street Journal, Forbes and USA Today, and in regional media, including Voice of America (Nigeria), Handelsblatt (Germany), AllAfrica.com (Pan-Africa), Forbes Russia, Vedomosti and Kommersant (Russia).

Marshall’s experience in the energy industry is significant and includes creating and executing a communications campaign for Russia’s first large-scale waste-oil refinery project. He has also worked with one of Ukraine’s largest natural gas companies and helped two Eurasian diversified energy giants develop and implement multiyear media strategies targeted at the domestic audience and international market. He currently serves as a senior advisor for global affairs at Global Petroleum Group.

Always up for a challenge, Marshall frequently seeks out non-profile projects. One such initiative included managing the career transition of a UFC legend and former American mixed-martial-artist from the ring to politics in Russia. The project ran for 1.5 years and proved enormously successful in that country, regionally and across the world. The client became an integral part of Russia’s media and political scene and more visible than perhaps any other foreigner in domestic politics since the country’s independence in 1991, leading processions with key figures on Red Square and rising to the status of a national superstar. The campaign was covered in-depth by both local and regional media, as well as top-tier international publications.

A core part of Marshall’s appeal as a media strategist is that he has knowledge of and experience in communications in Eastern Europe and Sub-Saharan Africa, as well as traditional Western markets. Western clients seek his thoughts about strategies in Eastern Europe and Africa, while regional clients ask for his guidance on communications at home and abroad. While working with one such client, an oil shipping magnate and former governor in Nigeria, Marshall supported an editorial team to launch the country’s most popular broadsheet and forged for it a partnership with one of the world’s most respected newspapers.

Marshall has spent over 15 years in Eastern Europe. In 2014, he was selected as a member of the Euro-Atlantic Security Initiative Next Generation Leaders Network at the Carnegie Endowment for International Peace in Washington, D.C., which unites future leaders in the transatlantic space. He also served as a senior strategy advisor to the Ambassador of Zimbabwe in Russia, and was appointed the deputy chairman of the Supervisory Board of the Russian Softball Federation. He was also recently selected as the executive director of global communications and affairs of the Romanian Baseball Federation.

Marshall helped found the political consulting firm Washington East West Political Strategies in the U.S. capital. He is a partner and the executive vice president of global affairs at Stone Strategic Solutions, an international defense technologies company. He has a master’s degree in international relations (with a concentration in strategic studies) and international economics from the Johns Hopkins University’s School of Advanced International Studies (SAIS).